The Young Pros were tasked with developing the branding and identity for NATURAL HOUR — a new wellness bar opening 2025 in Studio City, California. With a strong focus on Mexican-American speciality foods and aesthetic, the identity needed to feel somehow both earthy and ethereal.

Solid Wiggles — the most buzzy and booming alcoholic Jell-o treats brand — is popping off. Outside of a thrown-together website and hand-drawn logo, the 2-person team was desperately in need of a revamp. Young Pros created a new look that is fresh, fun, funky and worthy of features in the New York Times, Eater, and Bon Appétit (to name a few).